About us
Caractivity provides automotive market data intelligence to managers.
Our core competency is providing you trusted information and insights in order to improve your environment knowledge and market trends.
What is our motivation
Trusted Information
We provide you trusted information and insights in order to improve your environment knowledge and market trends anticipation.
Optimization
We will optimize your product and price positioning for private & fleet customers.
Anticipation
As an OEM, an importer or a dealer, you will be able to anticipate competitor’s strategy.
In-depth analysis
We will focus on in depth analysis of your tactical spendings, in order to improve your volume and financial sustainability.
Experience
Over 40 years of experience in the automotive sector, bringing analysis and trends to the leaders.
Our expertise
What is my price positioning ?
Be ahead of your competitors … with our Price Index tool !
With our tailored price index tool (Excel or Power BI), perform detailed analyses of your price/product proposition and position advantageously your product portfolio in the current and future automotive market.
Market Incentive Cockpit
Our 24 / 7 watchtower of your national or local automotive market brings you effortless immediate information about competitors tactical supports activities and their impact on your price positioning.
Model Lifecycle Calendar
You click, we do the updates ;-)
With just a few mouse clicks, adjust your production forecast and keep track of all important model launches in one tool. Save time, retrieve the novelties for the coming years and when they will be released.
SWOT Your Car
Benchmark your product to current competition and equip them in the right competitive way.
Highlight in few words your offer and strengths to your salesforce
In a blink of an eye, we deliver memo’s to your salesforce with arguments about your strengths, your USP, your tactical support activities. We also make them aware about those from your competitors.
Tell your network your advantages, you’ll win the confidence of your customers.
Automotive is changing, but in what direction?
Changing customer lifestyles, innovation, new mobilities … all these have crucial impacts and need to be identified to support your future growth.
Our team of experienced consultants will work with you and deliver insights in order to anticipate the changes.
Taxation matters !
Fiscalator and TCO index
Taxation, fiscal environment, government incentives have a huge impact on TCO’s of your products. You need to master it to ensure your performance in sales.
Don’t worry, our dedicated tools “Fiscalator” and “TCO Index” will bring you and your customers impactful information about your assets and enhance your competitive position.
Chinese are ready for Europe…
Well informed about Chinese brands and developments in Europe, our experts provide trusted guidance behind the data and press releases on the newcomers from China.
Business is hard, concepts may be complex, but reporting must be obvious !
Improve your reporting by smart visualizations
We create easy to understand dashboards of all relevant data and dedicated reporting tools (with Power BI or via secured websites) for you and your dealer network, whatever sales or after sales are concerned.
Who we are?
We are all car enthusiast
With a passion for automotive, analytics and customers, working with data’s and trying to make them “speak” is our hobby.
For years, Caractivity has become recognized by his customers and has also received “best in class” awards from OEM for its approach and analyses.
Our team
Our hard working team
Anthony
CEO & Founder
Anthony started his career in finance at the big 4 and after some years of auditing multinational companies, he joined D’Ieteren Automotive in 1999 where he led the national
planning and product management team for brands such as Seat and Skoda. Graduated from the Solvay Business School in Brussels, he also founded a European MBA in the Automotive
sector.
He started Caractivity activities in 2008 to develop his idea of implementing solid benchmarking for importers and manufacturers in several fields from sales to after sales.
Anthony serves also as administrator for a tennis and padel club in Brussels.
Hugues
Senior Pricing Manager
Passionate about the automotive market since a young age, Hugues was graduated in Marketing from Hénallux in Namur to be able to work in this captivating world.
His career is just what he expected: After an entire journey (from Product Management to retail) by a French car manufacturer, Hugues joined Caractivity in 2016 to offer his knowledge &
experience to its customers.
Beside his passion for automotive, Hugues is also fan of Padel and is always ready to share a game … maybe with you?
Cyril
Pricing Analyst
Cyril started his professional career at Caractivity in 2022 just after graduating from Ephec with an IBM bachelor's degree.
He also had the opportunity to go on Erasmus in Geneva during 6 months.
He is passionate about cars, padel, tennis and many othersports.
His favorite model, the mythical 911.
His motto: "Alone we go faster, together we go further".
Pierre-Alexandre
Pricing Analyst
Passionate about cars and computers, Pierre-Alexandre grew up surrounded by automotive specialists. He likes to understand how things work especially in new technologies.
E-business diploma in hand, he started his career with an automotive equipment manufacturer as a computer specialist. Driven by his desire to learn, he took an interest in data analysis and developed pricing algorithms. Curious to try out his data models in a real-life situation, he decided to go to the field and refine his knowledge of the market by becoming a sales representative.
In his spare time, he is a simracer and a handyman never far away from his toolbox
Martin
Analyst and Reporting Advisor
Graduated from the Louvain School of Management he hold a Master degree in Business Engineering.
After begining his career in the FMCG industry Martin joined Caractivity in 2018. Fascinated by new technologies and automotive he is helping brands leverage their Data's by
taking the fast track and moving forward on the highway.
Martin is also a football striker and padel player always spending time achieving goals and improving his competences.
Thibault
Analyst and Reporting Advisor
Thibault, a dynamic professional, holds a Master's degree in Business Analysis from ICHEC/ECAM, graduated in 2023. Prior to this, he completed a specialized Bachelor's degree in Data Analysis in 2021. Known for his infectious enthusiasm and unwavering positivity, he approaches challenges with a can-do attitude.
Off the professional terrain, he leads an active lifestyle, both managing and playing indoor football for a club in the Charleroi region. A true music enthusiast, his creative spark finds its roots in the rhythms and melodies that inspire him.
Christian
Data Scientist & Power BI Expert
Christian joined Caractivity at the end of 2022 as a Power BI Specialist.After obtaining a Bachelor degree in Marketing, Christian worked indifferent industries in a commercial role including several years inSouth Africa.
Passionate about new technologies and a keen interest in data, hepursued his learning journey by getting a post graduate degree inBusiness Data Analysis where he focused on how data could be usedto have a positive impact on deforestation.
Having both technical andfunctional skills, Christian helps to continuously leverage data.
In his free time, Christian enjoys cooking and sports, especially Rugby
Catherine
Happiness Officer
Catherine got a translation degree in 1997 and after a few years launched her freelance activity. Involved in the creation of Caractivity since the 1st days in 2008 with her husband Anthony,
she progressively also took over the secretarial work and later on all the HR stuff.
She recently followed several personal development trainings and is a certified professional coach. For Caractivity she is in charge of the people management, the training and
development, the teambuilding activities and the wellbeing of each employee.
In her spare time she enjoys reading, hiking, biking and practicing yoga.
Her motto: “Happiness is not a destination, it is a way of life”.
You ?
Pricing Analyst
Would you like to be our new "Pricing Analyst" ?
Don't hesitate to contact us at adb@caractivity.be, it will be a pleasure to meet !
Contact Us
If you would like to hear more about the products and services available from Caractivity, please get in touch with us by submitting the contact form, or reaching out to us directly via email or phone:
| +32 497 57 33 65 | |
| contact@caractivity.be | |
Lindendreef 13, |
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