5 universal facts about changing our lifestyle
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health advice: We all want to live healthier. We just need to be triggered in the right way…our way.
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5 universal facts about changing our lifestyle
- 2. Who are we? Company Mission = large scale change of health behaviour >>Digital health coaching<< Interaction between Health Psychology & IT Digital health coaching Evidence-based: Analyses on impact & process Digital health coaching
- 3. Finding 1 We like health advice But we also like to ignore it And afterwards we like to think it was our own idea 61% starts after being advised with a weight control program …24% starts the program without advice Only 33% starts after advice with a program for more controlled drinking Is this due to the high self-confident attitude? ‘I could drink less or not at all If I wanted to, but I am not going to do it now’
- 4. We all want to live healthier We just need to be triggered in the right way…our way Case study: Finding 2 The EU campaign ‘ex- smokers are unstoppable’ Implemented in 27 EU-states, 22 languages, With digital health coach for smoking cessation > 3 million unique visitors, >400.000 active users.
- 5. Special adaptation for fans of FC Barça, which were considered as a tough sociodemographic target group for health promotion ‘Ex-smokers are unstoppable’ advice & encouragements were reformulated as coming from FC Barça players, their wives, the coach, etc 34% stops smoking ! Less risk of relapse, because they were triggered in the right way
- 6. Finding 3 Today we are ‘so’ motivated to go running And tomorrow…. it rains Motivation very often is about why (not) now; we do (not do) things because they have instant (dis)advantages E.g.: can of cola Advantages: Disadvantages: energy, concentration boost (cafein) calories, large changes in blood sugar energy boosts & feeling faint; Stress response (cafein) Motivation is rationally stable (we know very well why we should live healthy) but emotionally transient (but we don’t feel like it right now)
- 7. Finding 4 It is not the big plan upfront that motivates us, but the little successes along the way 225.000 smokers who were not yet planning on quitting smoking and 5.000 overweight people who were not into losing weight did equally well as the ones who were very motivated Why ?!? They gradually gained control over their ‘black box’ health behaviour, which gave them a bigger sense of competence
- 8. Finding 5 Younger people (<35) more easily assess their health & start with programs, but… the older (45+) ones stick longer once they started and then go for it When women are younger they have a more depressed mood and many stress related complaints; as they grow older they are more at risk for sleeping badly Younger men tend to eat in an unbalanced way, but also smoke more and excessively drink; older men are seriously confronted with overweight
- 9. Free try-out: ichange2.eu Contact: claudia@brandnewhealth.com