Vertrax, Inc.
New Haven, CT
Vertrax provides fleet management solutions to the retail oil and propane industry. Their solutions include turnkey technology products and business consulting.
Their flagship product SmartDrops, tracks and routs delivery trucks in the home heating business.
The priciples of this compoany (called Petro Vission at the time) aproached me to design and produce their corporate ID and product branding from the ground up including:
- company name
- marketing collateral
- online presence
- trade show booth
An important challenge in branding today is securing the companies web presence with the URL or .com. Finding a company name that has not been taken as a .com is almost impossible unless you invent the name.
The name Vertrax came about as a combination between "virtual" and "tracking". I designed and produced the folowing collateral:
- Logo (for dark background and light background)
- Corporate letterhead and envelopes
- Corporate bushiness cards
- Product branding
- Product business cards
- Full color brochure
- Apparel
I also designed and produced their online presence with both a corporate and a product web site that work in conjunction with one another.
Please note the unique navigation system that allows users to navigate anyware in this 90 page site with a maximum of three clicks.
