On the heels of the successful response to the first Simpsons construction set and licensed LEGO® Minifigures inspired by the iconic television series, THE SIMPSONS, the LEGO Group is excited to extend its LEGO brick version of Springfield with this exclusive building set to celebrate the iconic Kwik-E-Mart featured regularly in the show.

Set to be physically unveiled for the first time at SXSW, this infamous store will be available via LEGO.com and LEGO brand retail stores May 1, 2015.

Fans can also build their favorite Simpsons moments with all-new LEGO Minifigures, inspired by beloved Springfield characters from THE SIMPSONS series. This second LEGO Minifigure series inspired by The Simpsons™ characters will also be available for collectors beginning May 1, 2015 nationwide.

Visit The Kwik-E-Mart—Springfield’s favorite convenience store!

Welcome to The Kwik-E-Mart—your one-stop shop for convenience foods at inconvenient prices! This highly detailed and iconic LEGO^® version of The Simpsons^™ store is packed with more rich, colorful details than a Mr. Burns birthday cake has candles! Walk under the huge Kwik-E-Mart sign and join Homer, Marge and Bart as they browse the aisles filled with beauty products, diapers, dog food, pastries, fruits, vegetables and more—including Krusty-O’s and Chef Lonelyheart’s Soup for One. Then head over to the refrigerated cases where you’ll find Buzz Cola, chocolate milk, various other drinks and snacks… and frozen Jasper! There’s also a Buzz Cola soda fountain, juice dispensers, coffee machine, arcade games, ATM and stacks of Powersauce boxes. At the counter, Apu is ready to tempt you with a variety of printed magazines, comic books, cards, tofu hot dogs, freshly expired donuts and his ever-popular hallucination-inducing Squishees. At the back, there’s a storage closet complete with rat and an exit. On the roof you’ll discover Apu’s secret vegetable garden, while outside this amazing model features bright-yellow walls, 2 phone booths, a stack of purple crates, and a dumpster area with ‘El Barto’ graffiti, opening door and an iconic blue dumpster that also opens. You can also remove the roof and open out the rear walls for easy access. This set also includes Snake (a.k.a. Jailbird), who loves nothing more than stealing cars and robbing the Kwik-E-Mart—but this time Chief Wiggum is hot on his tail in his police car. Capture this bandit and return peace to the town of Springfield and the amazing Kwik-E-Mart. This fantastic set includes 6 minifigures with assorted accessory elements: Homer Simpson, Bart Simpson, Marge Simpson, Apu Nahasapeemapetilon, Chief Wiggum and Snake (a.k.a. Jailbird).

• Set includes 6 minifigures with assorted accessory elements: Homer Simpson, Bart Simpson, Marge Simpson, Apu Nahasapeemapetilon, Chief Wiggum and Snake (a.k.a. Jailbird)

• Features opening rear walls, a removable roof with secret vegetable garden, Kwik-E-Mart signage, light-blue walls, dusty blue floors, turquoise welcome mat, shelves, refrigerated cases, counter, Buzz Cola soda fountain, juice dispensers, coffee machine, 2 arcade games, ATM, crates of Powersauce bars, surveillance cameras, rear storage closet with a rat, cheese, rat hole and an exit door.

• Shelves feature beauty products, diapers, dog food, pastries, fruits, vegetables and more—including Krusty-O’s and Chef Lonelyheart’s Soup for One

• Refrigerator cabinets feature a variety of beverages including cans of Buzz Cola… and frozen Jasper!

• Counter features a cash register, magazine and card display, lottery machine, hot dog oven, donut display and a Squishee dispenser with 2 Squishees

• Also includes Chief Wiggum’s police car featuring an opening trunk, removable roof and space for 3 minifigures

• Accessory elements include Bart’s spray can, Marge’s shopping basket, Apu’s broom and Chief Wiggum’s cuffs and truncheon

• Snake (a.k.a. Jailbird) is exclusive to this set for fall 2015

• Removable roof features rare, dark-orange bricks

• Lift off the roof and open out the rear walls for easy access

• Drink a Squishee and get that sugar-high feeling!

• Apprehend Snake before he robs again!

• Stock up with overpriced convenience goods

• Discover frozen Jasper!

• Relax in Apu’s utopian vegetable garden

• Have a donut…. mmm, dooonuts!

• Kwik-E-Mart measures over 5″ (14cm) high, 14″ (38cm) wide and 10″ (27cm) deep

• Police car measures over 2″ (6cm) high, 2″ (6cm) wide and 5″ (15cm) deep

71016 – The Kwik-E-Mart

Ages 12+.  2,179 pieces.

US $199.99 – CA $229.99 – DE 199.99€ – UK £169.99 – DK 1699.00 DKK

*Euro pricing varies by country.  Please visit shop.LEGO.com for regional pricing.

Available for sale directly through LEGO^® beginning
May 2015 via shop.LEGO.com, LEGO® Stores or via phone:

US Contact Center                              1-800-453-4652

CA (English) Contact Center               1-800-453-4652

CA (French) Contact Center               1-877-518-5346

European Contact Center                   00-800-5346-1111

LEGO, the LEGO logo and the Minifigure are trademarks of the LEGO Group. ©2015 The LEGO Group. All rights reserved.

The Simpsons ™ & ©  2015 FOX.