grégory.bonnet.consulting
PERFUMES. PERSONAL CARE. HOME & SCENTED GOODS.
･Sensorial
Marketing
& brand architecture ]
･Your Independent Fragrance Consultant & Sensory Product Planner ]
15 years of passion & expertise in Sensorial products Retail & Development to help successfully creating & launching the next generation of scented brands & products with customers, sustainability & eco-conscious design at the centre of the process.
PERFUMES. PERSONAL CARE. HOME & SCENTED GOODS.
FRAGRANCE
INNOVATION & DESIGN
･
BRAND & PRODUCT
ARCHITECTURE
･
STORYTELLING &
COMMUNICATION
･
SUSTAINABLE
TRANSITION
･
HERITAGE &
CULTURE
A Sensory Product Planner…
What for?
A Sensory Product Planner is a 360° technical & marketing expert ensuring that the sensorial & emotional architecture of your project is seamlessly developed, managed and leveraged from the initial idea, through formulation & design and to the consumer.
“
Connecting the dots & aligning the stars to design scent-sational, desirable, performant & sustainable products
”
Helping brands creating unique
sensorial experiences
• My Vision & Purpose ]
My name is Grégory Bonnet and I am an independent Fragrance Consultant & Sensory Product Planner.
I aspire to help creating Sensorial Experiences for customers & brands who have the strong belief they can design more sustainable, innovative and emotional products.
I collaborate with brands to put back the consumer in the spotlight to deliver a real holistic, sensorial, scent-sational, desirable & performant product experience.
• My VALUES ]
1/ I am passionate, involved & curious.
2/ I believe in the unlimited power of senses & emotions to support an inclusive future.
3/ I value integrity, humanity & benevolence at the heart of a sound business relationship.
4/ I listen, challenge, partner & design together with you & your teams.
5/ I never give up.
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Did you know?
Fragrances
are the #1 in-store influencers
on purchase behavior.
A little bit more
about my expertise
• Double Education in Chemistry & Marketing ]
Double education in Chemical Engineering & Biosciences, International Management Strategic Brand Marketing with significative experience in Sales, Education, Foreign Languages, Sensorial Marketing & Olfactive Development.
• 15 years of Passion, Expertise & Successful Collaborations ]
15 years of passion and expertise in B2B / B2C / Selective Cross-Category Beauty Retail and Strategic Sensorial Marketing for Beauty, Luxury and FMCGs brands.
• Connected with Professional Institutions ]
Active member of Société Française des Parfumeurs et Société Française de Cosmétologie.
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Why collaborating &
working together?
EXPERTISE 360°
ACTIONNABLE SOLUTIONS
･ ･ ･
From product idea to user. Understanding the whole product lifecycle.
PROBLEM-SOLVING
SOLUTION-LOVING
･ ･ ･
NO is not a satisfying answer. There shall be a way, if not a brand new way.
REACHING
FOR THE STARS
TOGETHER
･ ･ ･
Looking for the most simple & elegant solutions to reach success. My goal is your success.
EVERYONE
HAS THE RIGHT
TO HAUTE-COUTURE
･ ･ ･
Each project is different.
Customized & tailor-made approach is a golden rule.
CONNECTING EXPERTS FOR SUCCESS
･ ･ ･
Identifying & connecting the best experts of their domain to fulfill the needs to succeed.
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Consulting solutions
for all organizations
• No-one is too small, from France to Global reach ]
Tailor-made programs, flexible missions lengths (from days to weeks) with your specific objectives and targeted results, fitting with your cost constraints, full-remote and/or hybrid.
fs
FRAGRANCES & COSMETICS INGREDIENTS SUPPLIERS
･ ･ ･
External “à-la-carte” marketing service to support your team in various contexts: market & category studies, cross-category & country analyses, consumer insights & trends, client briefing, copywriting, fragrance illustration, perfumers interviews, …
cm
PRESTIGE & CONSUMER BEAUTY CONTRACT MANUFACTURERS & WHITE BRANDS
･ ･ ･
Expert partnership on fragrance portfolio development & implementation for clients: expand the expertise of your internal teams and the power of your offering with a tailor-made service catering the needs of your clients for full-service or turnkey solutions.
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ALL-SCALE INTERNATIONAL BRANDS, REGIONAL / SMALL / LOCAL BRANDS & BRANDS-TO-BE
･ ･ ･
Transversal expertise from R&D to Retail to support your portfolio management & fragrance supervision: brand audit & diagnosis, brand development, ingredients scoping, brief copywriting, fragrance re-engineering, olfactive communication, technical and olfactive brand history & brand heritage to leverage into communication or creations, retail trainings & support, …
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DESIGN, BRANDING,
COMMUNICATION AGENCIES
･ ･ ･
Expert view on competitive brand landscape and sensorial cues for all scented products categories and markets ; sensorial storytelling & tone-of-voice: explore in-depth elements from the sensorial marketing mix (texture, fragrance, colors) in a synesthetic approach for any briefing or strategic planning need; historic & scientific researches on heritage brands & products for inspiration, …
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What if you were ready
to start …
… unleashing the full sensorial & emotional power of your brands and products
Discover a full range
of opportunities
• For your business, your Brands & your Products ]
360° strategic vision for your brand creation / development from formulation to retail & fragrance portfolios management, boosting your development pipeline to meet the next consumers challenges.
Ad-hoc consulting solutions from Creative Studio to C-suite.
CORE TERRITORIES OF MISSIONS
sv
STRATEGIC VISION & EXPLORATION
･ ･ ･
trends & inspirations — brand diagnosis & competitive analysis — suppliers & ingredients scoping — consumer testing & insight management, …
de
DESIGN, CREATIVITY & INNOVATION
･ ･ ･
brand building & DNA generation — brief copywriting for design / formula / fragrance — fragrance evaluation — strategic development & planning — portfolio re-engineering, …
co
COMMUNICATION,
PEOPLE & RETAIL
･ ･ ･
innovation workshops — retail education & training programs — storytelling for all supports, …
st
SUSTAINABLE TRANSITION & BRAND RENOVATION
･ ･ ･
evaluation of renovation needs for sustainable strategy for brands & products — exploration of the sustainable transition opportunities to leapfrog competition …
bh
BRAND HERITAGE, CONFERENCES & CULTURAL MEDIATION
･ ･ ･
research & studies on the technical and olfactive heritage of your brands and products — conferences — cultural mediation for private and public institutions …
CATEGORY EXPERTISE
pf
PERFUMES
･ ･ ･
Women Fragrances, Men Fragrances, Non-gendered Fragrances, Baby Fragrances
—
Perfumes, Colognes, Splashes
bh
BEAUTY & HYGIENE
･ ･ ･
Face & Body Care
Body & Hand Cleansing
Hair Care
Deodorants & Anti Perspirants
Body Mists & Body Sprays
Men’s Grooming
hl
HOME & LAUNDRY
･ ･ ･
Home Cleansers
Dish Wash
Laundry Detergent
Laundry Care
Laundry Perfumes
…
sg
SCENTED GOODS
･ ･ ･
Candles
Room sprays
Reed diffusers
Electric diffusers
Car fragrances …
…
DISTRIBUTION NETWORK & GEOGRAPHIES OF INTEREST
ex
EXCLUSIVE
･ ･ ･
se
SELECTIVE
･ ･ ･
sp
SPECIALTY
･ ･ ･
cg
CONSUMER GOODS
･ ･ ･
eu
EUROPE & UK
･ ･ ･
FOCUS.
France, Germany, Italy, Spain, United Kingdom, Russia, Turkey
ame
AFRICA MIDDLE EAST
･ ･ ･
FOCUS.
South Africa, United Arab Emirates
am
AMERICAS
･ ･ ･
FOCUS.
USA, Brazil, Mexico
ap
ASIA PACIFIC
･ ･ ･
FOCUS.
India, China, South Korea, Australia / NZ
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And now that you know me,
let’s discuss!
Whether you need a fresh nose on your olfactive developments or your existing portfolio,
your brain is full of ideas for new perfumes, cosmetics or FMCGs brands / products and you want someone to help you sorting them out and bring your projects to life
or
you are already big and you want to bring new eyes on your hot topics:
I will be there to support you.
Let’s connect on LinkedIn
or
fill the contact form on your right
and I will revert to you as soon as possible.
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Your Independent Fragrance Consultant & Sensory Product Planner. 