Overcoming 'big agency syndrome' and why it's time to put the fun back in ...
All-female strategy teams are in, 100-page pitch decks are out. With Samir Datar ...
Advertising
1 day ago
Overcoming 'big agency syndrome' and why it's time to put the fun back in ...
All-female strategy teams are in, 100-page pitch decks are out. With Samir Datar leading The Crayons Network's strategic initiatives, the agency is not only transforming its operational approach, but also successfully attracting new clients. Here, Datar shares these insights and more.
Advertising
15 hours ago
Leo Burnett appoints Anirban Roy as CSO
With over two decades of experience, Roy will be responsible for bolstering the agency's creative standing and driving key growth ambitions.
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Advertising
11 hours ago
Why some brands are putting the brakes on Gen AI
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.
Advertising
11 hours ago
Satyendra Mallik appointed CEO of Infinity ...
Mallik joins Infinity with over two decades of experience, having significantly contributed to growth and transformation in various sectors, including consumer electronics, mobile, and IT/ITES.
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Marketing
12 hours ago
24 hours with...Bhavik Bhandari
Catch up with Bhavik Bhandari, chief sales and marketing officer for Ashwin Sheth Group, as he takes us through a day in the life.
Advertising
1 day ago
When creativity clashes: The ongoing battle for IP rights during ad pitches
SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.
Advertising
1 day ago
Abby Awards 2024 announces jury chairs
Pallavi Chakravarti, Raj Kamble, and Mayuri Nikumbh head the jury across three key categories respectively.
Advertising
11 hours ago
Date revealed for Havas spin-off vote as revenues rise
Parent company Vivendi says move would “unleash the development potential” of the brand.
In-Depth
1 day ago
40% of women work through high levels of menstrual ...
TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
Media
1 day ago
Why Connected TV will be a disruptive force in the ...
As the local market continues to evolve, the shift from linear to CTV represents a significant growth opportunity for advertisers, driven by technological advancements and changing consumer preferences. Elara Capital's Karan Taurani breaks down the market.
Advertising
Apr 23, 2024
BBDO's Nikhil Mahajan on cultivating growth, ...
EXCLUSIVE: In his inaugural video chat post-joining BBDO India, Mahajan discusses the firm's entrepreneurial ethos, daily operations, strategies for winning new clients, and the impact of collaborating with Josy Paul on the agency's performance.
Advertising
1 day ago
It's Monday, kick off the week with the latest ...
Omnicom Media Group, Amagi, Virtue Worldwide, Social Beat and more, in our weekly round-up.
Advertising
1 day ago
‘A significant shift in the platform's monetisation ...
YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.
Marketing
4 days ago
Nespresso to launch in India by late 2024
The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
Advertising
4 days ago
LIC issues public caution notice against fraudulent ...
The notice also warned the Corporation has not authorised any person or entity outside its official channels to use the name or image of any of its officials, or display brand logos for advertising purposes.
The Work
Media
Apr 24, 2024
Times of India launches 'My City, My Art' challenge for World Art Day
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
The Work
Apr 23, 2024
Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's ...
Sometimes all you need is a chocolate bar to Perk you up.
Advertising
Apr 19, 2024
Hideous Luxury unpacks the weight of "emotional baggage" in new campaign
The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.
Advertising
Apr 16, 2024
Shah Rukh Khan delivers message of success with humility in latest Denver ad
The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.
Advertising
Apr 15, 2024
Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the ...
Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.
Advertising
Apr 15, 2024
Big Brother is watching you: Audible stages 1984 takeover of The Guardian
George Orwell 'returns' to The Observer in new ad campaign.
The Work
Apr 12, 2024
Colgate takes on the not-so-sweet problem of forgetting to brush at night
Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.
Videos
Galleries
PARTNER CONTENT
PROMOTED
Jan 29, 2024
Tata Tiscon transforms home-building with an ...
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
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PROMOTED
Nov 07, 2023
Legrand India launches 'E-Shop', redefining ...
Upgrade your space with Legrand Electrical Products - buy now!
PROMOTED
Sep 04, 2023
Content Creators Vanish, Axis Bank Leads Inquiry
Aparshakti Khurana, Nupur Sanon, and Karan Wahi among missing influencers; social media in uproar
PROMOTED
Aug 18, 2023
The California Walnut Commission issues RFP
Agency requests for proposals: (1) Trade Representative/Marketing Services Agency (2) Public Relations and Advertising Agency
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