WAKE UP
YOUR AUDIENCE
Build a brand that dares to awaken the attention of the audience you need for growth.
YOUR BUSINESS IS SOMETHING ELSE.
MAKE SURE YOUR BRAND IS, TOO.
You didn’t start and grow your business to where you are, just to be a copy-paste version of your competitors.
Now that you're preparing for your next phase of growth, you need the bigger audience you deserve.
Luckily, that audience is there. They have just been lulled to sleep by the sameness of brands in your industry.
This is not the time for you to fit in. It’s time to be seen and heard. With your brand story. A better story. A unique story, that stands out. One that’s decidedly different.
That's uniquely and proudly yours.
We're ready to make your audience pay attention.
Are you?
WAKEY WAKEY helps you stand out through
Uniqueness
Clarity
Focus
WAKE-UP STRATEGIES
SERVICES
POKE
Identifying untapped
brand opportunities
We conduct a comprehensive brand audit (market, strengths, trends, audience) to explore multiple potential unique brand stories.
From £2500
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Comprehensive Brand Audit Report (including analysis of brand positioning, competitor landscape, and target audience)
Findings, recommendations and identified untapped opportunities for differentiation and growth
Brand Narrative Options
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Ambitious, growing businesses buckling up to take their growth into a higher gear and exploring how to optimise brand and messaging to help them on that journey.
PINCH+POKE
Crafting your strategic brand foundations
Everything in THE POKE + based on the chosen scenario, we finalise and define the foundations of your unique new brand.
From £4500
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Everything in POKE +
Brand DNA document including
Refined Brand Positioning Statement
Brand Archetype Analysis
Brand essence
Brand mission statement
Brand values
Brand narrative
Brand Messaging Framework
Tone of Voice Guidelines
PR-ready Narrative
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Ambitious, growing businesses buckling up to take their growth into a higher gear and ready to solidify their core brand and messaging.
SNAP+PINCH+POKE
Developing a high-impact
brand strategy
Everything in PINCH+POKE + We craft the most impactful roadmap to help you bring your brand to life across the right channels.
From £6250
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Everything in PINCH+POKE and
High-Impact Brand Launch Roadmap
roadmap laying out steps and actions to take across channels to optimise the impact of your brand
Sample Launch Content Calendar
Sales Deck Review to ensure alignment with brand narrative (Optional)
Pitch Deck Review to ensure alignment with brand narrative (Optional)
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Ambitious, growing usinesses buckling up to take their growth into a higher gear and ready to solidify their core brand and messaging.
CLAP
Activating your
brand strategy
Launch with a bang! Whether that means a rebrand, a campaign, a PR stunt, or a brand movie, let’s truly wake up that audience of yours.
£ tbd
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Deliverables depending on what is required.
identity (re)design / rebrand (only as part of a project including POKE+PINCH+SNAP)
PR stunt idea
Launch campaign
…
Let’s kick things off with a chat.
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startups ready to bring their brand to life and build momentum in the marketplace. Brand (re)design will only be part of a project also including POKE+PINCH+SNAP.
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WAKEY WAKEY focuses on helping businesses set and define the strategic and creative direction and story their visual brand will be built on. More often than not, projects will also include us working with designers to guide what that brand will look like, based on the new strategy. However, we don’t take on projects that only focus on brand design. We’re always happy to point you in the direction of great brand designers.
YOUR FREE
WAKE-UP CALL
FREE INITIAL BRAND AUDIT
Want to see if WAKEY WAKEY’s approach is for you and talk about what it is that could make your brand your brand? Let’s chat!
PREVIOUS PROJECTS
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CARGO VELO
This eco-delivery startup ditched vans for bikes, and boring logistics branding for friendly, bold branding that matches their service, making them a recognized leader in sustainable deliveries.
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![HOTBED]()
HOTBED
Hotbed isn’t your average, corporate-looking accelerator. We built a brand strategy that's as unique as themselves - an oasis in space where ambitious startups thrive, even when surrounded by infertile ground. Founders can spot their new home from lightyears away.
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![The Time Travel Agent]()
THE TIME TRAVEL AGENT
Stuck in a time warp of antique shops all looking the same? Not this one. We renamed and transformed a vintage store into a time travel agent's dream, attracting new fans (and top tourist guide mentions) with its unique approach.
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![CruncHR]()
CRUNCHR
Needing to stand out in a crowded market, we transformed this B2B Goal management SaaS platform into CruncHR, a brand as fun & energising as starting your day with breakfast. New name, new strategy, same delicious results for businesses.
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![You]()
YOU. YES, YOU.
That’s right, this spot is reserved for your future brand. Just let me know when we’ll start building that strategy that will wake up your audience.
About
WAKEY WAKEY
Fred here, the brand strategist behind WAKEY WAKEY. I used to deliver post as a postman, now I deliver brand messages that wake up your audience and fuel growth with arm-pinching brand strategies.
From treehouses to pharma (seriously, name an industry!), I've seen it all. But what excites me most is being that fresh pair of eyes that helps you unlock your brand's full potential by helping you explore, set and define the strategic and creative direction that brings out the unique spark that makes your business special.
Our approach
It all starts with listening. To you, your customers and the market. When it comes to creating your brand strategy, I don’t go for the shouty tactics. Instead, I prefer an approach with humour, wit, storytelling, and clever positioning, just to name a few of my favourite tools. Using proven frameworks like brand archetypes and customer journey mapping, as well as my own brand differentiation framework I make sure a brand strategy resonates deeply with your audience.
A team built around the job
Throughout any project, Fred is on your side as your guide . When needed, we'll assemble a dream team of specialists (designers, writers, developers) to bring your brand to life based on the project’s needs.
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"Refocussing our brand strategy and identity with Frederic has made it impossible to go unnoticed when we scale into new cities."
Sander, Founder, Cargo Velo
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"Frederic helped us craft a unique brand story that communicates what we stand for better than we imagined."
Ahmed, Co-Founder, Access Infinity
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"Our brand didn't just get a makeover. It became its own world and instantly put us firmly on the map of our audience and tourists as well."
Michel, Founder, The Time Travel Agent
YOUR FREE
WAKE-UP CALL
FREE INITIAL BRAND AUDIT
Want to see if WAKEY WAKEY’s approach is for you and talk about what it is that could make your brand your brand? Let’s chat!
LET’S CHAT
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