Aaghaz e Safar

AAGHAZ-e-SAFAR
Conversations With Pakistan
WHATS HAPPENING IN
THE PRESENT
CONTINOUS TENSE?
Pakistanis seem to be dictated by the circumstances they are in

limited options to choose from
Trust in people, political and public institutions is fast evaporating
Stuck in a rut and routine in an attempt to bear with the high tide
Growing complexities at home and in the society
Getting more and more cautious in making monetary/investment
decisions
There is pessimism all around him
MAY/MAY NOT BE KEPT
MANY PEOPLE OUT THERE TO HEAR US BUT NO ONE IS
What this country needs is more

free speech worth listening to.
AAGHAZ-e-SAFAR
Conversations With Pakistan
WHAT IS AAGHAZ-E-SAFAR?
One hour TV show which will have the internationally acclaimed

documentary film director/journalist Sharmeen Obaid Chinoy behind the
camera and the versatile and the extremely popular artist Fawad Khan
hosting it
Show to be aired during the Prime Time transmission of AAJ news
The most expensive programme ever produced under the AAJ banner
In the programme, the guests will talk about he complex issues confronting
their lives
First time ever that a programme of this magnitude and this nature of
content/presentation style will be produced and aired in Pakistan
Should we look at Aaghaz-e-Safar

as a TV programme only?
NO!
A half truth is a whole lie.
Need to look beyond a TV programme...
Aaghaz-e-Safar The
Movement!
A Common
Pakistani
Relevant
Authorities
Aaj News
Through Aaghaz-e-Safar we are

getting involved in
Conversations with Pakistan
OPPORTUNITY DETECTION
OUR
VIEWER VIEWER
ISSUE ISSUE
OUR OPPORTUNITY
STRENGTH
MARKETING
STRENGTH
There are many talk-shows

available that highlight our
problems but they do not provide
any solution to us
Aaghaz-e-Safar
Solution-oriented Conversations with Pakistan
WHY DO WE KNOW THAT

AAGHAZ-E-SAFAR WILL
CLICK?
Aaghaz-e-Safar
Highlights
SOC credibility
HOW CAN YOU JOIN AAGHAZ-E-SAFAR?
NOMENCLATURE
PROGRAMME COSPONSORSHIP
BRAND
ENDORESEMENT
PROGRAMME MAIN
SPONSORSHIP
ON-FIELD PRODUCT
PLACEMENT
PRODUCT
PLACEMENT
EXCLUSIVITY CLAUSE
HOARDINGS
INTEGRATIONS
END CREDITS
FELICITATIONS
SPECIAL SCREENING
PROMOTIONAL PLANS
INVESTMENT OPTIONS
TITLE
Nomenclature
Brand Endorsement
Content Integration
Product Placement
Programme Co-Sponsorships
On-Field Product Placement
End Credits Felicitations
Special Screenings Promotional
Plans
Exclusivity Clause Added
Newspaper Promotions Added
Hoardings Integrations
INVESTMENT BRACKET
Integration Opportunities
In terms of the mini documentaries, we can try and get broll of hoardings etc
and use it in the pieces.
We can also subtly place the product in broll/gv's during the documentaries,
but this will vary based on the product itself and the nature of the interview.
Many of our pieces are very hard hitting and serious/tragic in nature, and
thus integrating a water bottle & a cup of tea is possible.
IF there are interactive sequences, say a number of people talking to each

other, then someone can hold a product in their hand.
We would suggest that it would be best to limit product placement to the set
itself and the large LCD screens that were commissioned for this purpose.
This way, the advertising will be more outright and honest and will not
impact the story telling and emotional nature of the stories being featured.
Given the nature of the show, we run the risk of cheapening the entire
viewing experience if we are not careful.
Any Idea of integration can be share & implement out with mutual
UP TO TRY SOMETHING
un-CONVENTIONAL?
INTEGRATED PROMOTIONS PARTNERS

Cellular Service Companies
Automobile
Cheaper Rates
Toll Number
Vehicle taking the researchers to different

places
Shoots outside their franchises/near their

hoardings
Vehicle taking the host to different locations
Wrist Watches/Accessories/Clothing
Educational Institutions
Host
Admissions
Research Team
Tuition Fee
Scholarships
Electronic Gadgets
Research teams
Food/Drinks
Carried/consumed by the Research Team
Laptops
Water bottles on the hosts table/infront of the

panelists
Voice Recorders
Cell phones
Travel
Social Media
Coverage
Stories Submission
Airline (air-travel to be shown)
ENCOURAGING PRODUCT
PLACEMENT BECAUSE...
ENCOURAGING PRODUCT PLACEMENT

BECAUSE
Aaghaz-e-Safar will be strong on audience interaction; the
enactments will be spontaneous and true and this will
enhance brand recall with viewers
Higher audience involvement in Aaghaz-e-Safar will trigger

longer recall
The audiences affinity/recall for the brand will be much

higher for Aaghaz-e-Safar as opposed to a daily soap
Let's Talk!

Aaghaz e Safar

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AAGHAZ-e-SAFAR

Conversations With Pakistan

Pakistanis seem to be dictated by the circumstances they are in

MAY/MAY NOT BE KEPT

MANY PEOPLE OUT THERE TO HEAR US BUT NO ONE IS

What this country needs is more

Conversations With Pakistan

One hour TV show which will have the internationally acclaimed

Show to be aired during the Prime Time transmission of AAJ news

Should we look at Aaghaz-e-Safar

A half truth is a whole lie.

Need to look beyond a TV programme...

Through Aaghaz-e-Safar we are

There are many talk-shows

Solution-oriented Conversations with Pakistan

WHY DO WE KNOW THAT

HOW CAN YOU JOIN AAGHAZ-E-SAFAR?

IF there are interactive sequences, say a number of people talking to each

INTEGRATED PROMOTIONS PARTNERS

Vehicle taking the researchers to different

Shoots outside their franchises/near their

Vehicle taking the host to different locations

Carried/consumed by the Research Team

Water bottles on the hosts table/infront of the

Airline (air-travel to be shown)

ENCOURAGING PRODUCT PLACEMENT

Higher audience involvement in Aaghaz-e-Safar will trigger

The audiences affinity/recall for the brand will be much

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