Our job is to create memorable brand personas.
The below sampling represents the end-result of a considerable amount of time and effort to ensure that all aspects of visual and written content connect and invites a response.​
Our job is to create memorable brand personas.
The below sampling represents the end-result of a considerable amount of time and effort to ensure that all aspects of visual and written content connect and invites a response.​
Our job is to create memorable brand personas.
The below sampling represents the end-result of a considerable amount of time and effort to ensure that all aspects of visual and written content connect and invites a response.​
CURIOSITY IS THE CATALYST FOR CHANGE.
It's a mental attitude about critical thinking. It's about a mindset of looking at the world playfully and creatively. So, we move forward, opening doors, and allowing curiosity to lead us down new paths; it is the basis for exploring ideas and finding solutions. We are in the business of producing award-winning creative solutions and strategies. Here are a few projects to peruse.
PROJECT HIGHLIGHT
S-Squared Creative took on the exciting challenge of creating a brand identity for a Colombian-based AI technology firm, resulting in the birth of DataRexx. As architects of this brand's foundation, we embarked on a journey to define its essence, starting with the corporate name, logos, and color scheme. DataRexx symbolizes the fusion of cutting-edge technology and the raw potential of big data.
Project
Dallas Area Rapid Transit (DART) asked us to create ideas to promote their Employee Pass (ePass). The ads were to be displayed within DART buses, light rail, and stop locations. With limited exposure, we created a mix of colorful, trendy pop images with fun messages to capture the attention of DART commuters.
From brand creation, marketing/ad, campaigns, and lead generation, we combine digital and printed media to generate business for our clients. Our work has been recognized for creative and marketing excellence over one hundred times.
Lights, camera, action! From the initial planning stages to the final take and wrap, our S2s Reel captures the essence of every project with creativity, precision, and a touch of magic.
The S2s Reel is a captivating showcase of our creative prowess and technical expertise. It's a mesmerizing journey through our portfolio, highlighting the diverse range of video and film projects we've brought to life. From corporate productions to artistic endeavors, each clip within the reel represents our commitment to excellence in visual storytelling. Take a moment to explore our S2s Video Reel and discover the artistry and innovation that sets us apart in the world of video production.
Project
Data Rexx.AI A brand designed with monstrous intentions, created for a Colombian-based AI technology firm, This work focuses on brand identity for a new corporate brand. The ID includes company name, logos, and color scheme, used as a starting point to establish a broader and more in-depth brand.
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Project
5150 Club – 5150 is the police code for crazy on the loose. Danger to property, danger to others, and risk to themselves. The brand image we created for this Late night Los Angeles hot spot reflects its namesake.
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Project
The City of Dallas – Water Utilities – Continue raising public awareness of the need to conserve Dallas’s water resources. Upon embarking on a two-year assignment for Dallas Water Utilities, we were tasked with increasing Dallas-area public awareness of the need to conserve water. Promoting indoor- and outdoor-oriented household water conservation tips
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Think of a brand as a living and breathing entity. Its integrity, credibility, and reputation are all important. Its persona and how it projects itself to others determine its relevance.
Project
Mercury One – Glenn Beck, American conservative political commentator, radio host, television producer and CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and radio network TheBlaze, hired us to help lead creative fundraising efforts nonprofit organization for Mercury One.
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Project
Titan Logistics – When Titan Logistics sought to redefine their brand identity, they turned to the creative expertise of S-Squared Creative. This collaboration marked a transformative journey, beginning with the foundation laid by Hazel's Expedited Freight. S-Squared Creative embarked on a mission to breathe new life into the core essence of the brand, bridging the legacy of Hazel's with the vision of Titan Logistics.
Project
Die Glocke – The Battle For Time is a historical science fiction, alternative history, and suspense-thriller film concept based on true-life events and popular conspiracy theories. Steve Utley, S-Squared Creative's head of creative and strategies, wrote the Die Glocke screenplay and created Die Glocke's brand, including its logo, trailer, and website.
Project
CADENCE Brand Identity – Nashville, Tennessee-based Celero Commerce acquired three complementary businesses. The three companies conducted business independently. Celero hired us to pull the three together as a single umbrella brand. S2 created the unified brand, creating the company's identity, name, logo, corporate colors, and a definition of its new company name.
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Project
Vogel – Vogel entrusted S-Squared Creative with the task of rejuvenating their brand. This partnership embodies the spirit of compassionate transformation. Through our creative collaboration, Vogel's mission is now more vividly expressed, radiating warmth, resilience, and optimism. We've worked diligently to craft a refreshed brand identity that not only pays homage to Vogel's longstanding commitment but also shines a spotlight on the strength and potential within every family they support.
Project
GURU Tattoo – Often, we are hired to help make what might be considered a mundane product and service look and sound more exciting, motivating the audience to consider it a must-have. It takes talent and know-how to market a widget as tantalizing. Occasionally we are hired by a client that gives us a full creative license. Such is the case with GURU Tattoo. The owners asked us to create their ad campaign to promote their high-end San Diego-based shop. We titled the ad campaign Men of Distinction.
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01
Audiences:
From television to the Internet to magazines, there are plenty of places to market and advertise—but marketing mediums are not created equally. We choose the communication platforms that are most relevant to your audience and produce communications designed especially for the audiences and venues. We think about your prospects' actions when they see your image and plan messages tuned into their interests.
02
Attention:
Your communications should make people stop what they're doing and pay attention. Most consumers view advertising and marketing as interruptions and automatically ignore the messages. Your connection needs to be engaging and capture their interest. Effective communications are both exciting and informative, resonating in the prospect's mind after he or she has moved on.
03
Emotion:
Most prospective customers base their purchases on emotional reasons. The most successful advertisements simultaneously appeal to a prospect's emotional and rational sides. We attract the prospect's attention with an emotional appeal creating a conscious connection, then following logical reasons why they need your product or service.
04
Integration:
To increase brand awareness, we coordinate your marketing efforts, ensuring that each communication reflects your brand's value propositions. Prospects are more likely to recall your products/services when an integrated marketing plan is communicated across multiple platforms. Our goal is consistently delivering your messages, elevating the awareness of what you're selling, and improving the odds that your prospects will remember your products/services when they're ready to buy.
05
Impressions:
It's no wonder why most people tend to ignore marketing and advertising messages. Digital Marketing experts estimate that most Americans are bombarded with 4,000 to 10,000 advertisements each day. Prospects typically need to be exposed to your messages about three times before they will become aware of what you're offering. Most prospects need 9-12 impressions before they decide to purchase. It's essential to communicate frequently and, in many cases, across multiple platforms.
OUR BRANDING PROCESS
The term "brand" has become fluid and varies depending on the company. A corporate brand plays an integral part in your organization's overall flow and success.​
Project
A campaign introducing a dynamic superhero, IONIX MAN, powered by New York Life. Our campaign delivered the sharp contrast of real-life human frailty to emphasize the need for disability insurance.
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No one is Bulletproof, invincible, and should always expect and count on the unexpected. However, we have noticed that when we look back on our experience of working with attorneys, their profession affords social status. A career often experienced in an ivory tower tends to create a sense of being bulletproof.
S2 works with individual entrepreneurs, start-ups to some of the world's largest companies.
Project
Fight Club – Step inside the amazing world of MMA and UFC. Through our sister brands RingotownUSA and Armbar Brands, we've created custom apparel brands for professional athletes. Check out the apparel brands we’ve created for UFC fighter Steven “Ocho” Petersen and MMA fighter Brent Troyer.​
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“We find the professionalism and end-products
S-Squared delivers refreshingly exemplary in this space, the fountain of creativity & innovation nothing short of amazing.”
Pete Eliason
Partner, Tallgrass.ai
“Over the years, I have tried a number of agencies. S-Squared is by far the best I have worked with. My agency criteria are creativity, commitment, and delivering quantifiable results in the form of leads and sales. Their commitment and energy are unsurpassed.”
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David Schreck
CEO, Intelemedia Communications
“We appreciate the fresh perspective S-Squared brings to the table. They know our space, understand our customers, and have the ability to generate ideas on how we might better relate to our audience.”
Justin J. Hibbs
Vice president, business development & marketing
“I have worked with the individuals at S-Squared Creative for many years. Their ability to continually evolve with the ever-changing advertising marketplace including new technology, digital media channels, and social media, is critical and reassuring. Whether the project is big or small it is handled with the same creativity and professionaliTherefore, sm. I would not hesitate in recommending S-Squared Creative.“
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Gary Bombalicki
Owner, Blowback Laser Trainer
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