Organic milk: attitudes and consumption patterns
Helene Hill
(Manchester Metropolitan University Business School, Department of Retailing and Marketing, Manchester, UK)
Fidelma Lynchehaun
(Manchester Metropolitan University Business School, Department of Retailing and Marketing, Manchester, UK)
12011
Abstract
This article considers consumer attitudes and motivation towards organic food, and milk specifically. This is then linked to the resulting purchase behaviour. Based on a combination of secondary and primary research, the results indicate the dynamics between these concepts. The resulting discussion highlights the importance of the associated internal and external factors within this area, and their impact for marketing managers.
Keywords
Citation
Hill, H. and Lynchehaun, F. (2002), "Organic milk: attitudes and consumption patterns", British Food Journal, Vol. 104 No. 7, pp. 526-542. https://doi.org/10.1108/00070700210434570
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited