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Qatar Airways reveals new 787-9 Business Class Suite, and as expected, it’s the new Ascent seat

Tomorrow, Qatar Airways will see the first flight by its new Boeing 787-9 Dreamliner passenger aircraft, featuring its much anticipated new Adient Aerospace ‘Ascent’ Business Class Suite. The aircraft will operate on a number of key routes to Europe and Asia, starting with its Doha to Milan service followed by Doha to Athens, Barcelona, Dammam,…

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Seven brand-new Business Class seats to fly in 2024

This year turning out to be a pretty exciting year for the passenger experience world. While airlines are recording record profits, they are investing heavily into their new aircraft, looking to try and win over market share. Here’s TheDesignAir’s round up of best business class seats you should fly in 2024. 1. Cathay Pacific 777…

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From boutique carriers to beds, bars and onboard spas, the ME3’s need to evolve the landscape for its premium travellers

2020 has seen the rule book thrown out of the window. Carriers that have adapted quickly will see the largest market share in 2021. While many airlines continue to struggle just to survive day-to-day, some have taken this as an opportunity to level the playing field. While clear regional battles are at play across Asia,…

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Hawaiian Airlines reveals outstanding new 787 interiors featuring Leihōkū Adient seats

Hawaiian Airlines has finally introduced an elevated standard of leisure travel, inspired by early Polynesian voyages, with the unveiling of its Boeing 787-9 Dreamliner interior and much anticipated new class of premium service – the Leihōkū Suites. Guests onboard Hawaiian’s 787 – entering service beginning early next year on select routes – will be immersed…

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Stepping through the door. What Virgin Australia’s new invitation-only ‘Beyond’ lounge has to offer

The new incarnation of Virgin Australia has continued its previous tradition of offering a very special lounge to its most prestigious guests. Today saw the curtain lift on the airline’s long-awaited invitation-only private ‘Beyond Lounges’ in Melbourne, Sydney and Brisbane, reserved for corporate partners, some high-status Velocity Frequent Flyer members and key opinion leaders throughout…

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American’s First Class isn’t entirely dead. The new premium interiors may give hint to the future of its cabin strategy.

Yesterday saw American Airlines announce a relatively needed and long-awaited refresh to its interiors programme. Bringing its long-haul and premium narrow-body cabins a whole new look was expected, and after United and Delta had rolled out its own signature Polaris and One products, American needed to step up to the mark. While the new cabins…

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Qatar Airways draws attention to Breast Cancer Awareness Month once again with new limited edition amenities

Qatar Airways passengers travelling on the carrier’s long-haul flights in both First Class and Business Class are being presented once again with BRIC’s limited edition pink themed amenity kits during the month of October, marking the airline’s annual support for Breast Cancer Awareness Month. The exclusive amenity kits are kind to the planet too. Made…

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Finnair’s new long-haul product is a masterpiece in authentic residential-inspired design

It’s rare to find innovation in Business Class products in the past few years. Since the likes of Singapore Airlines’ new monocoque seats and Qatar Airways QSuites, many carriers are opting to customise off the shelf products, which naturally bring tried-and-tested comfort, but will never advance the passenger experience the same way that a truly…

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